What is a focus group?
Who can participate in focus groups?
"What's in it for me"?
How do I participate?
What is a focus group?
A focus group is an opinion-seeking panel discussion where consumers are asked to share their ideas about new products or services.
Groups usually consist of 8 to 10 people who join in a discussion led by a professional moderator. Often the participants in each group have common traits, experiences, or characteristics that allow the discussions to be interesting and informative.
Who can participate in focus groups?
Focus On Boston conducts studies on all sorts of products and services - from soft drinks and clothing to software and medical equipment. We need to speak to a wide variety of people in order to get the information we need. Recent studies have focused on:
• College Students
• "Soccer Moms"
• IS/IT Professionals
• Seniors
• Beer Drinkers
Regardless of your background, at Focus On Boston, your opinion counts.
"What's in it for me"?
We know that your time is valuable. That's why we offer incentives that are worth your time and effort. In addition to being paid for your opinion, you'll also have the chance to influence some of the products and services that you use everyday.
How do I participate?
If you are interested in participating in any of our focus groups, you must answer a brief set of questions by either calling our recruiting center or by visiting our new website at www.focusonboston.com. Once you have been entered into our database of potential respondents, we will notify you from time to time when we have a specific study that you might qualify for. If you fit the qualifications for that study, we will schedule you to meet with us at either our Boston or Braintree location.
So contact us today. We look forward to giving you the chance to let your opinion be heard!
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